FUB is a Danish brand created in 2006, specializing in quality knitting. Inspired by the minimalist style and the colors & patterns of the Northern regions, the style is contemporary while remaining timeless.

The materials used are all natural, high quality, to ensure comfort and durability. The 3 materials used in the collections are: GOTS certified organic cotton, merino wool and sheep wool, both RWS (Responsible Wool Standard) and oeko-tex certified. All materials are guaranteed to be free of any chemical elements.